Top 10 best ways to get keywords in your inbound linking text Creating keyword rich content goes well beyond writing a few articles for your site.Search engine optimization is a discipline which can be used in every corner of your website, including inbound and outbound links. In this article we show you just how easy it is to boost your search engine rankings simply by building keyword rich links. T o rank well in search engine results you need to score well on both �on the page� and �off the page� factors. On the page factors are about what is on your own pages............ and therefore within your own control; off the page factors are the links from external websites to your own, and these are much more difficult to control. Most external links will use your domain name to link to you, but if you can persuade them to link using keyword rich linking text (sometimes called anchor text), then you�ll get a significant search engine boost. You can also add backlinks to your sit...