Top 7 Features of Google Analytics which I Love I love using Advanced Segments in Google Analytics. Sure, you can export a big chunk of data to Excel and then use some Excel wizardry to clean up the data and display it in different ways, but what if you just need to get a quick snapshot of certain traffic or trends, but the default segments dont go far enough? Ive put together a few of my favorite Google Analytics Advanced Segments for you, so that you can add them to your own Analytics and use them as you need. Segment 1: 1 word keywords This first segment will just give you all of the one-word keywords that are driving traffic to your site. Sometimes there are crap keywords, but I am increasingly finding it interesting how sites can rank for one-word keywords because of personalized results. Segment 2: 2-3 words This next statement gives you all of the two and three word keyphrases driving traffic to your site. These are normally the important terms for you, because 2-3 word phr...