Targeting Business Customers vs Consumers Indix, a start up company that is now split on two continents, just recently got $4.5 billion in financing in order to work towards their goal of tools to give business managers based on big data. The companys CEO, Sanjay Parthasarathy , just recently moved from India back to Washington to expand the marketing, sales, and customer service center, leaving the research and development center in India. The small, 35 person, firm is doing big things however, despite its size and new split between continents. Indix is building a dataset with information on different products, their prices, and certain events that affect those prices. At this moment, they have over one billion prices and lots of products and are aiming for more. What do they want to do with all this data? The interesting thing about Indix is that they are focusing on the business customer side instead of the consumer...