Top 7 eCommerce Website Content Mistakes to Avoid Content is king. This has never been truer on an eCommerce site than it is today. If you have not done a content audit lately, now�s the time. It can really help you with optimizing your site for conversions and ensure your content strategy is on point. The main thing you want to do with any content on your site is making sure it is up to date. This could be a formatting issue, text issue, user experience issue or simple sales funnel issue. Checking up on the health of your content can go a long way to ensuring your conversions are as strong as they possibly can be. download file now